Julia’s daydreaming

From the designer who brought you digital-watch temporary tattoos and wrote the style book for My Little Pony, comes The Inside’s latest wallpaper – Daydreams.

This playful, yet tasteful wallpaper features hand-drawn birds and clouds by Brooklyn-based designer and artist Julia Rothman.


The large scale, modern pattern mixes a classic design with modern colours screen printed (for that feel hand painted look) on quality paper in the USA.

Julia is also the creative mind behind Nethercote (named after a small country home in Northern England – a modest home with a sprawling manicured garden complete with swans) a wallpaper where traditional blends with modern.


Although she is fast gaining attention for wallcoverings, Julia is better known for her pop-art and experimental designs that have seen her publish several book as well as featuring in major titles like, The New York TimesThe Washington Post, and even the Victoria’s Secret catalogue.


Besides working, Julia enjoys going on walks with her terrier Rudy, playing Boggle on the iPhone and rating Bloody Marys on a scale of 1-10.

She grew up on a small island in the Bronx called CityIsland, which few New Yorkers know about.


One of her first ever design gigs was making patterns for toy company Hasbro on well known brands like The Littlest Pet Shop, Playskool and Transformers.

We love Julia’s work and are very proud to be the only store offering her creations in New Zealand and Australia.

Julia is also part of a small company with partners Jenny Volvovski and Matt Lamothe. Check out the websites, animations, books and print projects they have worked on together at www.also-online.com

Julia also has a book blog (which is on a little break right now) where she writes and shows pictures of art, design, handmade, comics or children’s books she thinks are nice. Check it out at www.book-by-its-cover.com

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